"Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to."
"Early to bed, early to rise, work like hell and advertise."
"Half the money I spend on advertising is wasted; the trouble is I don't know which half."
John Wanamaker (attributed)
"The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague."
"Many a small thing has been made large by the right kind of advertising."
"You can tell the ideals of a nation by its advertisements."
"Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency."
"Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless."
"Advertising may be described as the science of arresting the human intelligence long enough to get money from it."
"Advertisements... contain the only truths to be relied on in a newspaper."
"Customers buy for their reasons, not yours."
Orvel Ray Wilson
"Advertising isn't a science. It's persuasion. And persuasion is an art."
"Advertising is the art of convincing people to spend money they don't have for something they don't need."
"The creative adult is the child who has survived."
Ursula K. le Guin
"Creativity is an advertising agency's most valuable asset, because it is the rarest."
Jef I. Richards
"Advertising - a judicious mixture of flattery and threats."
"The advertisement is the most truthful part of a newspaper."
"Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does."
Steuart Henderson Britt,
"The philosophy behind much advertising is based on the old observation that every man is really two men -- the man he is and the man he wants to be."
"If commerce is the engine of our economy, then advertising is the spark. Responsible advertisers are the drivers who keep us on the right track, leading to a richer, more benevolent society."
"We live in a world today where lemonade is made from artificial flavors and furniture polish is made from real lemons."
"Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience."
Jef I. Richards
"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise."
"Yes, I sell people things they don't need. I can't, however, sell them something they don't want. Even with advertising. Even if I were of a mind to."
"We find that advertising works the way the grass grows. You can never see it, but every week you have to mow the lawn."
"The advertising man is a liaison between the products of business and the mind of the nation. He must know both before he can serve either."
"Advertisements may be evaluated scientifically; they cannot be created scientifically."
"Legalize it, and I will advertise it."
"The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business."
"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising."
"Special-interest publications should realize that if they are attracting enough advertising and readers to make a profit, the interest is not so special."
"Advertising is the ability to sense, interpret . . . to put the very heart throbs of a business into type, paper and ink."
"In the absence of traditional authority, advertising has become a kind of social guide. It depicts us in all the myriad situations possible to a life of free choice. It provides ideas about style, morality, behavior."
"If advertising is not an official or state art, it is nonetheless clearly art."
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
"I hear and I forget. I see and I remember. I experience and I understand."
"I figured that if I said it enough, I would convince the world that I really was the greatest."
"In the last couple of weeks I have seen the ads for the Wonder Bra. Is that really a problem in this country? Men not paying enough attention to women's breasts?"
"I have learned that it is far easier to write a speech about good advertising than it is to write a good ad."
"In advertising there is a saying that if you can keep your head while all those around you are losing theirs - then you just don't understand the problem."
Hugh Malcolm Beville, Jr.
"Advertising is found in societies which have passed the point of satisfying the basic animal needs."
Marion Harper, Jr.
"There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there."
"The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything."
"You can fool all the people all the time if the advertising is right and the budget is big enough."
Joseph E. Levine
"Advertising is the greatest art form of the twentieth century."
"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it."
"To advertisers: Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"
"I regard a great ad as the most beautiful thing in the world."
"Advertising is the lubricant for the free-enterprise system."
Leo Arthur Kelmenson
"The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases."
Dr. Charles Edwards
"What you say in advertising is more important than how you say it."
"What really decides consumers to buy or not to buy is the content of your advertising, not its form."
"The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."
"Properly practiced creativity can make one ad do the work of ten."
"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."
"The right name is an advertisement in itself."
Claude C. Hopkins
"Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are enemies of freedom."
J. Enoch Powell