The Cheltonian > Advertise


Distributed extensively throughout the town including Montpellier, Tivoli, Pittville, Charlton Kings, Leckhampton.

Pick-up points include the Beechwood Shopping Centre, The Regent Arcade, The Brewery, Tourist Information, Council Offices, The Everyman Theatre, coffee shops, restaurants, hotels, wine bars, gyms, estate agents, solicitors, dentists, doctors and many other outlets.

Art Work is designed free of charge for advertisers and all prices are fully inclusive of any image rights, art work proofs etc.

Please feel free to call and discuss rates and editorial packages!

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"Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to."
Bruce Barton
"Early to bed, early to rise, work like hell and advertise."
Ted Turner
"Half the money I spend on advertising is wasted; the trouble is I don't know which half."
John Wanamaker (attributed)
"The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague."
Bill Cosby
"Many a small thing has been made large by the right kind of advertising."
Mark Twain"
"You can tell the ideals of a nation by its advertisements."
Norman Douglas
"Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency."
Raymond Chandler
"Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless."
Sinclair Lewis
"Advertising may be described as the science of arresting the human intelligence long enough to get money from it."
Stephen Leacock
"Advertisements... contain the only truths to be relied on in a newspaper."
Thomas Jefferson
"Customers buy for their reasons, not yours."
Orvel Ray Wilson
"Advertising isn't a science. It's persuasion. And persuasion is an art."
Bill Bernbach
"Advertising is the art of convincing people to spend money they don't have for something they don't need."
Will Rogers 
"The creative adult is the child who has survived."
Ursula K. le Guin
"Creativity is an advertising agency's most valuable asset, because it is the rarest."
Jef I. Richards 
"Advertising - a judicious mixture of flattery and threats."
Northrop Frye
"The advertisement is the most truthful part of a newspaper."
Thomas Jefferson
"Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does."
Steuart Henderson Britt,
"The philosophy behind much advertising is based on the old observation that every man is really two men -- the man he is and the man he wants to be."
William Feather 
"If commerce is the engine of our economy, then advertising is the spark. Responsible advertisers are the drivers who keep us on the right track, leading to a richer, more benevolent society."
Brian Philcox
"We live in a world today where lemonade is made from artificial flavors and furniture polish is made from real lemons."
Alfred E.Neumann
"Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience."
Jef I. Richards
"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise."
Morris Hite
"Yes, I sell people things they don't need. I can't, however, sell them something they don't want. Even with advertising. Even if I were of a mind to."
John O'Toole
"We find that advertising works the way the grass grows. You can never see it, but every week you have to mow the lawn."
Andy Tarshis
"The advertising man is a liaison between the products of business and the mind of the nation. He must know both before he can serve either."
Glenn Frank
"Advertisements may be evaluated scientifically; they cannot be created scientifically."
Leo Bogart
"Legalize it, and I will advertise it."
Peter Tosh
"The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business."
Derby Brown
"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising."
David Ogilvy
"Special-interest publications should realize that if they are attracting enough advertising and readers to make a profit, the interest is not so special."
Fran Lebowitz
"Advertising is the ability to sense, interpret . . . to put the very heart throbs of a business into type, paper and ink."
Leo Burnett
"In the absence of traditional authority, advertising has become a kind of social guide. It depicts us in all the myriad situations possible to a life of free choice. It provides ideas about style, morality, behavior."
Ronald Berman
"If advertising is not an official or state art, it is nonetheless clearly art."
Michael Schudson
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
Leo Burnett 
"I hear and I forget. I see and I remember. I experience and I understand."
"I figured that if I said it enough, I would convince the world that I really was the greatest."
Muhammad Ali
"In the last couple of weeks I have seen the ads for the Wonder Bra. Is that really a problem in this country? Men not paying enough attention to women's breasts?"
Jay Leno 
"I have learned that it is far easier to write a speech about good advertising than it is to write a good ad."
Leo Burnett
"In advertising there is a saying that if you can keep your head while all those around you are losing theirs - then you just don't understand the problem."
Hugh Malcolm Beville, Jr.
"Advertising is found in societies which have passed the point of satisfying the basic animal needs."
Marion Harper, Jr.
"There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there."
Morris Hite
"The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything."
David Ogilvy
"You can fool all the people all the time if the advertising is right and the budget is big enough."
Joseph E. Levine
"Advertising is the greatest art form of the twentieth century."
Marshall McLuhan
"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it."
Leo Burnett
"To advertisers: Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"
David Ogilvy
"I regard a great ad as the most beautiful thing in the world."
Leo Burnett
"Advertising is the lubricant for the free-enterprise system."
Leo Arthur Kelmenson
"The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases."
Dr. Charles Edwards
"What you say in advertising is more important than how you say it."
David Ogilvy
"What really decides consumers to buy or not to buy is the content of your advertising, not its form."
David Ogilvy
"The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."
Leo Burnett
"Properly practiced creativity can make one ad do the work of ten."
William Bernbach
"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."
Morris Hite
"The right name is an advertisement in itself."
Claude C. Hopkins
"Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are enemies of freedom."
J. Enoch Powell